Apple, DSW, Victoria's Secret, Staples, listed in new e-book as top US retailers for online shopping cart experiences, credited with providing shoppers with clean, error-free transaction process that encourages purchases

NEW YORK , October 23, 2012 (press release) – Maxymiser, the global expert in testing, personalization and optimization for online businesses, announced today the release of its final eBook in a series of four dedicated to online retailers called: "Four Elements of a Winning Shopping Cart: Best Practices in Retail Website Testing and Optimization." The company reviewed hundreds of retail sites to identify the industry's top players and has released its findings as a 4-part series. The eBook offers retailers tried and true methods of shopping cart optimization strategies as seen by leading online retailers. It is available for download on the Maxymiser website.

The 9 leading online shopping cart experiences were awarded to retailers Apple, DSW, Victoria's Secret, Staples,, Oriental Trading, Shop It to Me, Teleflora, and Harry & David, as these brands are focused on providing shoppers with a clean, streamlined and efficient shopping cart funnel that eliminates distraction, frustration and unnecessary errors -- ensuring that more of their browsers converted to buyers. The eBook reviews crucial product page areas such as clear and concise progression indicators, presenting shipping options and costs, providing guided messaging, prominent security and pricing, and offering recommendations for cross-sell and up-sell.

"With nearly 65% of shopping carts going unclaimed, check-out abandonment is a real issue plaguing online retailers," says Paul Dunay, Vice President of Marketing for Maxymiser. "Online check-out can be frustrating and cumbersome -- which is the last thing consumers need when flipping the switch from browsers to buyers. But with a few best practices and the application of website testing, retailers can improve their conversion, while providing better online shopping experiences."

"Four Elements of a Winning Shopping Cart" is available for free download on Maxymiser's website.

About Maxymiser

Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. To learn more about Maxymiser please visit

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