QSR segment accounts for nearly 60% of entire foodservice industry in Germany, new report states

DUBLIN , October 18, 2012 (press release) – Research and Markets (http://www.researchandmarkets.com/research/gzrd5q/fast_food_market) has announced the addition of the "Fast Food Market in Germany" report to their offering.

Fast food is very popular in Germany. In fact some of the most common fast food options that are widely consumed in Germany include sausages. Kartoffelpuffer, and a German Brotchen, an open faced sandwich topped with ham and cheese amongst other options.

The fast food available in Germany is cheap and extremely diverse. There are many sausage stands, specialty stands and imbisses available and there is the possibility of choosing from wide variety of food from diverse origins. Turkish fast food is an extremely popular option in Germany.

The German fast food industry is comprised of Quick Serving Restaurants as well as mobile and street vendors segment. The QSR segment is the largest market segment in the country and accounts for almost 60 percent of the entire industry. The German fast food industry is expected to decelerate in the coming years, with Burger King and Yum Brands maintaining a major share of the market.

Taiyou Research presents an analysis of the Fast Food Market in Germany. The report includes the following:

- An overview of the fast food industry worldwide and the impact of globalization on this market.

- Fast food market value, volume, segmentation and market statistics of the industry in Germany.

- How competition is shaping the fast food market in Germany.

- The major players in the German fast food market such as Burger King Corporation, McDonald's Corporation, Yum Brands, and the Nordsee Group. The analysis includes a SWOT analysis of the major players as well.

- Analysis of the major fast food chains in Germany such as Vapiano, Wienerwald, amongst others.

- Market forecast for the fast food industry in Germany. Forecast period covered by this report is 2010 - 2015.

Key Topics Covered:

1. Executive Summary

2. Overview of the Fast Food Industry

3. Fast Food Market in Germany

4. Competitive Landscape

5. Major Players

6. Fast Food Chains in Germany

7. Fast Food in Germany: Market Forecast

8. Glossary

Companies Mentioned

- Burger King Corporation

- McDonald's Corporation

- Nordsee Group

- Yum! Brands, Inc.

For more information visit http://www.researchandmarkets.com/research/gzrd5q/fast_food_market


Research and Markets
Laura Wood, Senior Manager.
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Sector: Food

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