Top five brewers in West China make up 70% of region's beer volume, new report states
October 12, 2012
– Research and Markets (http://www.researchandmarkets.com/research/pdrl7g/china_regional) has announced the addition of Canadean Ltd's new report "China Regional West Beer Market Insight 2012" to their offering.
This is a detailed market research report on the China West beer industry.
Introduction and Landscape
This report comprises high level market research data on the China West beer industry. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What makes this report unique and essential to read?
The China West Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China West Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.
The western China region is the smallest market for beer in China due to long-term underdevelopment. However, beer consumption in the region has enjoyed a higher growth rate than the national average in recent years.
The future for beer in western China remains optimistic. Per capita consumption is relatively low, there is a vast rural market yet to be fully explored, and the economic situation is improving.
The vast rural market has yet to be fully explored in west China and big brewers invested more than ever in the region, with the announcement of the plans for new breweries by: China Resources Snow Breweries and A-BInBev. Furthermore, CRSB and the China Kweichow Moutai Distillery have announced a joint cooperation agreement to invest in the Guizhou province, and Tsingtao Beer (WuWei) has announced capacity expansion plans.
CRE remained the leading brewer in the west and increased its share slightly. With Snow gaining almost 1% share, in 2011.
The collective share of the top five brewers' in west China is 70%
For more information visit http://www.researchandmarkets.com/research/pdrl7g/china_regional
Source: Canadean Ltd
Research and Markets
Laura Wood, Senior Manager
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