UPM Raflatac launches Polyjet WFPP pressure sensitive film labelstock for Americas market; product combines performance of prime film product with printing versatility of a VIP labelstock
Kendall Sinclair
HELSINKI
,
September 4, 2012
(press release)
–
UPM Raflatac announces the launch of Polyjet WFPP, a new pressure sensitive film labelstock for the Americas market, which represents a technological breakthrough for variable information printing (VIP) applications. Totally waterfast, Polyjet WFPP combines the visual aesthetics and performance of a prime film product with the printing versatility of a VIP labelstock. Therefore, Polyjet WFPP is ideal for applications such as health and beauty, food and beverage, wine and pharmaceutical labeling that demand exceptional branding appeal and on-the-job performance.
Labelstock converters have long stocked multiple products to meet their clients’ business and technical requirements. With Polyjet WFPP, they can now consolidate product lines, using this one film to fulfill the needs of a range of industry applications. Polyjet WFPP provides labelstock converters and brand owners with multiple compelling business advantages: It dries instantly after inks are applied, enabling printers to increase throughput without fear of damaging labels. It prints on demand with desktop printers and narrow web digital presses in both roll and sheet-fed formats, making this film product a natural for time-sensitive short and medium-sized runs. And its coated matte white face is the perfect backdrop for both brilliantly hued art and basic bar codes.
“UPM Raflatac’s Polyjet WFPP labelstock is a true game-changer for pressure sensitive VIP film applications,” says Linnea Keen, VIP Business Director, Americas, UPM Raflatac. “Labelstock converters can use this unique product to simplify and accelerate production, while providing brand owners with high quality labels that maintain superb image integrity in the presence of moisture.”
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