McDonald's, Starbucks, Chipotle Mexican Grill among quick-service chains focusing more on efficiency in attempt to avoid long lines during high-volume hours, achieve more sales during this time
August 30, 2012
(Industry Intelligence Inc.)
– In an attempt to avoid long lines during high-volume times and achieve more sales during their busiest hours, companies such as McDonald’s Co., Starbucks Corp. and Chipotle Mexican Grill Inc. are focusing more on efficiency, The Wall Street Journal reported Aug. 29.
McDonald’s, for example, has been giving its customers more ways to order, such as side-by-side drive thrus and staff members with hand-held devices approaching customers in line to take orders. Starbucks, meanwhile, plans to eventually test hand-held ordering systems and recently added more mobile payment capabilities.
Chipotle, meanwhile, is training its staff to be more prepared for the busiest hours by supplying extra trays of ingredients and focusing on being attentive to customers so they don't have to repeat themselves.
The primary source of this article is The Wall Street Journal, New York, New York, on Aug. 29, 2012.