P&G honored with Advertiser of the Year 2012 Award from Spikes Asia, recognized for quality of campaigns, consistent creative communications

Kendall Sinclair

SINGAPORE , August 29, 2012 (press release) – Freddy Bharucha, Chief Marketing Officer, Asia P&G to Accept the Honour

The Spikes Asia Advertiser of the Year Award honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

Spikes Asia Festival of Creativity, the annual regional creative advertising and communications event for Asia Pacific, is proud to present this year's award to P&G Asia, the leading manufacturer of a wide range of household, beauty and personal care products.

"Since the launch of the Spikes Asia Festival four years ago, P&G Asia has won an astonishing number of Spikes Asia awards - five Gold, 11 Silver and 11 Bronze trophies across different disciplines - Design, Digital, Direct, Integrated, Media, Outdoor and Promo & Activation - with work produced by their agencies from across the region - China, Hong Kong, India, Malaysia and The Philippines. A testament of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia," says Terry Savage, Chairman of Lions Festivals. "We proudly present P&G Asia with the honour of Advertiser of the Year 2012, and look forward to their continued success in marketing their brands with innovation and inspiration."

Freddy Bharucha, Chief Marketing Officer, Asia P&G, who will be presented with the Spikes Asia 2012 Advertiser of the Year award on 18 September at the Marina Bay Sands' Grand Theatre in Singapore, comments, "I feel humbled by this recognition for P&G which I accept on behalf of all the brand builders we have in Asia working across a wide range of disciplines in marketing, public relations, design and consumer & marketing knowledge. At P&G we continue to believe strongly in the power of brand building, inspired by the consumers we want to serve. Through our brands and the brand building programmes behind these brands, P&G is committed to touch and improve consumer's lives in small but meaningful ways."

The Procter & Gamble Company (P&G) entered Asia in 1935 with the acquisition of the Philippine Manufacturing Company, and has since expanded its presence to 46 markets across Asia. Today P&G has on-the-ground operations in 14 markets in Asia, with its regional headquarters based in Singapore. P&G brands aim to touch more consumers in more parts of the world, more completely.

The company has one of the strongest portfolios of trusted, quality, leadership brands of which 26 of its brands generate more than $1 billion in annual sales globally. Asia is home to 22 "Billion-Dollar" Brands, including Always (Whisper), Ariel, Braun, Crest, Dawn, Downy (Lenor), Duracell, Febreze (Ambi Pur), Fusion, Gillette, Head & Shoulders, Iams, Mach3, Olay, Oral-B, Pampers, Pantene, Pringles, SK-II, Tide, Vicks and Wella.

For more information about Spikes Asia Festival of Creativity or register to attend, please visit www.spikes.asia.


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising, takes plaace at Suntec City, Singapore, 16-18 September 2012. Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Festival of Creativity, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show. The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, Film Craft, Design, Mobile and PR. For more infomation, please visit www.spikes.asia.

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