Campbell Soup launches two new varieties of its V8 vegetable juice brands: Hint of Lime and Hint of Black Pepper; new flavors the first to be added to brand since 2003

Nevin Barich

CAMDEN, New Jersey , August 30, 2012 (press release) – Campbell Soup Company (NYSE:CPB) is expanding its line of V8® 100% vegetable juices with the addition of two new varieties: V8 100% vegetable juice Hint of Lime and V8 100% vegetable juice Hint of Black Pepper. The first new flavors added since 2003, these new juices offer twists to the savory taste of V8 100% vegetable juice to fulfill people’s growing desire for more bold flavors.1

“Our fans have told us how passionate they are about the big, bright flavor of V8 100% vegetable juice,” said Mike Barkley, Vice President, General Manager, V8 Beverages. “With new ‘Hint Of’ varieties, we’re giving people even more reasons to love their favorite juice by building on what makes V8 special with accents of black pepper and lime.”

V8 100% vegetable juice Hint of Lime adds just a touch of lime for a crisp and refreshing taste, and V8 100% vegetable juice Hint of Black Pepper includes a dash of black pepper for a delicately spicy flavor. Both of these new varieties provide two full servings of vegetables2 in each 8-ounce glass, just like all V8 100% vegetable juices.

New V8 100% vegetable juice Hint of Lime and Hint of Black Pepper are located in the juice aisle of grocery stores nationwide for a suggested retail price of $2.99 for a 46-ounce bottle. For more information, visit www.v8juice.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

1 Packaged Facts and the Center for Culinary Development, February 2011
2 One serving = ½ cup of vegetables

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