Value of North American residential siding, trim market set to rise to US$9.1B by 2014, up from US$7.2B in 2011, helped by increased new construction activity: Principia

MALVERN, Pennsylvania , August 22, 2012 (press release) – Demand for residential siding and trim will reach $9.1 billion by 2014 from $7.2 billion in 2011. Specifically, siding will increase from 58 million squares valued at $5.8 billion in 2011 to 71.6 million squares with a factory gate value of $7.2 billion in 2014, a 7% CAGR based on projected unit shipments. Exterior trim will increase from 1.7 million linear feet in 2011 to 2.3 million linear feet in 2014, a 10% CAGR based on volume.

Principia has released its latest multi-client edition of Residential Siding & Trim 2012, an exhaustive market report that reveals key market data organized for strategic marketing and business planning. Principia conducted direct interviews with 150 professionals representing building product manufacturers, wholesalers, distributors, dealers, builders, contractors and installers.

Ken Jacobson, Partner at Principia, comments “The residential siding and trim market is expected to see steady growth over the next few years due to the increasing need for re-siding and repair along with increased activity in new construction. Manufacturers are improving existing products so that they are more cost effective, easier to install, and align with existing and upcoming codes and standards.”

The report identifies best growth opportunities through 2014, strategies for value creation and competitive advantage, and the changes in distribution channels serving the residential roofing market. The report also provides business insights on:

  • Up-to-date assessment of residential siding and trim market
  • Voice of Customer feedback on major drivers and trends
  • Identified channel opportunities
  • Market share review for leading producers
  • Strategic insights into residential siding and trim growth segments

The report also includes a unique interactive Market Model and Forecasting Tool that allows subscribers to model hypothetical market performance based on their own assumptions of metrics such as housing starts, the timing of new legislation and other factors using the data compiled in the report.

About Principia

Principia serves the building products industry through products and services aimed at profitable growth, helping clients grow market share and revenues and improve margins. Services include strategy consulting, market research, and industry conferences and reports. Principia is headquartered in suburban Philadelphia, with offices and affiliates worldwide. See, and

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