Bloomin' Brands commences with trading on Nasdaq, listed under ticker symbol BLMN

NEW YORK , August 8, 2012 (press release) – The NASDAQ OMX Group, Inc. (NDAQ) announced today that the trading of Bloomin' Brands, Inc. (BLMN) commenced on The NASDAQ Stock Market on August 8, 2012. Bloomin' Brands, a global leader in casual dining, is listed on the NASDAQ Global Select Market under the ticker symbol BLMN.

"Bloomin' Brands is one of the largest casual dining restaurant companies in the world," said Bob McCooey, Senior Vice President, NASDAQ OMX Corporate Client Group. "We are excited to welcome Bloomin' Brands to the NASDAQ family, which is home to more restaurant companies than any other U.S. exchange."

Bloomin' Brands, Inc. is an international restaurant company that provides a variety of differentiated restaurant concepts focusing on the casual dining sector. Bloomin' Brands owns and operates over 1,400 restaurants across 48 states and 20 countries and territories. Their five founder-inspired restaurants include Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse and Wine Bar and Roy's. Outback Steakhouse holds the #1 U.S. market position, and Carrabba's and Bonefish Grill hold the #2 U.S. market position in their respective full-service restaurant categories. Fleming's is the fourth largest fine dining steakhouse brand in the U.S. in 2010.

Since its inception, NASDAQ OMX has been the exchange of choice for restaurant groups, listing 67 percent of public restaurant companies on U.S. exchanges. Bloomin' Brands (BLMN) joins other leading restaurant groups including recent listings including Del Frisco's Restaurant Group (DFRG), Ignite Restaurant Group Inc. (IRG), Dunkin Brands Group Inc. (DNKN), and The Wendy's Co. (WEN), which recently switched its exchange listing to The NASDAQ Stock Market.

About NASDAQ OMX

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