Kraft Foods introduces new Honey Maid Grahamfuls filled crackers, available in peanut butter, banana vanilla creme, and peanut butter & chocolate varieties
EAST HANOVER, New Jersey
July 31, 2012
– Honey Maid® introduced today new Honey Maid® Grahamfuls filled crackers, a delicious new snack made with real Honey Maid® graham crackers in three varieties, including Peanut Butter, Peanut Butter & Chocolate and Banana Vanilla Crème. Individually-wrapped, Honey Maid® Grahamfuls are an ideal snack for on-the-go or after school to help fuel kids throughout their busy days, while offering wholesome nutrition that parents can feel good about.
"Parents tell us they love when their kids can be kids – creating, learning and exploring," said Gary Osifchin, Senior Marketing Director, Kraft Foods. "Parents also tell us they are looking for wholesome snacks for their kids that will provide nutrition and fuel for their busy days. With Honey Maid® Grahamfuls, we are bringing a new way for kids to enjoy the Honey Maid graham crackers that parents know and love."
The graham crackers in Honey Maid® Grahamfuls are made with real honey and 100% whole grain offering 10 grams of whole grain per serving*. Honey Maid® Grahamfuls are also a good source of calcium and do not contain high fructose corn syrup or artificial flavors.
The launch of Honey Maid® Grahamfuls is supported by a national advertising campaign developed by Droga5 New York. This campaign marks the first time Honey Maid® has been on air in more than a decade.
Honey Maid® Grahamfuls are conveniently located at grocery and superstores in the cookie and cracker aisle, for a suggested retail price of $4.19 per box. Each box contains eight individually-wrapped filled graham crackers.
*Nutritionists recommend eating three or more servings of whole grain foods per day (about 16g whole grain per serving or at least 48g per day).
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.