U.S. mobile shoppers less sensitive to price than traditional shoppers, study finds; 71% of mobile shoppers redeem coupons, versus 94% of traditional shoppers

Cindy Allen

LOS ANGELES , July 30, 2012 (Industry Intelligence Inc.) – U.S. mobile shoppers appear to be less sensitive to price than traditional shoppers, according to a new study from Greystripe, Mobile Commerce Daily reported July 30.

In its July Mobile Retail Insights Report, Greystripe found that 71% of mobile shoppers redeem coupons, versus 94% of traditional shoppers.

Mobile shoppers are more inclined than traditional shoppers to write product reviews (49% versus 31%), the Greystripe study found, Mobile Commerce Daily reported.

Thirty-seven percent of mobile shoppers seek product information from a brand's website or app first, compared with 28% of traditional shoppers, the study found.

Greystripe's study included 800 smartphone and tablet users, with mobile shoppers defined as those who said they preferred to shop with their mobile devices.

The primary source of this article is Mobile Commerce Daily, New York, New York, on July 30, 2012.

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