Carbonates soft drink category in Bosnia grew more than 3% in terms of volume in 2011, driven by consumers' refusal to trade down, leading players' permanent marketing investments, favorable weather, forecast says
July 10, 2012
(Industry Intelligence Inc.)
– The carbonates soft drink category in Bosnia grew more than 3% in terms of volume in 2011, driven by consumers’ refusal to trade down to less-expensive local products, leading players’ permanent marketing investments and favorable weather including a hot fall, according to Canadean Bosnia-Herzegovina Soft Drinks Markets Insights, Canadean reported July 9.
The carbonates category is one the of the largest soft drink sectors in Bosnia, Canadean added.
The primary source of this article is Canadean, Hampshire, England, on July 9, 2012.