Sixty-six percent of U.S. adults have purchased hot dogs in past month and 78% have purchased hot dogs in past three months, survey says; 9% claim to 'never buy hot dogs'

BRIDGEWATER, New Jersey , July 5, 2012 (press release) – National Hot Dog Day (also known as Independence Day) came and went with Americans eating an estimated 150 million wieners – and if all were conventional hot dogs, a fat and sodium hangover with an astounding 2.4 trillion grams of fat and 82.5 trillion milligrams of sodium, not to mention the antibiotics given to most conventionally raised animals.

A new survey finds that 73 percent of hot dog eaters say that they want those hot dogs to be antibiotic and hormone free, and 81 percent would prefer wieners with a short ingredient list including beef, water, sea salt and spices versus one with items like sodium phosphate and sodium nitrite.

Applegate, the leading producer of natural and organic meats, is offering Americans a hangover cure for the dog that bit them: fun videos (one of them featured as the ad of the day in AdWeek) and a chance to win a year's supply of SuperNatural Hot Dogs that have half the fat and 40 percent less sodium than conventional hot dogs, made from animals never administered antibiotics or hormones. Consumers can visit www.whatsinyourhotdog.com from July 5 through July 9 and post comments on how to avoid a hot dog hangover. One commenter will be chosen at random for the prize.

More Survey Results The Applegate "What's In Your Hot Dog" Survey showed that two thirds (66 percent) of American adults have purchased hot dogs in the past month. Nearly eight in 10 (78 percent) have purchased hot dogs in the past three months. Only 9 percent of Americans claim to "never buy hot dogs."

About the Survey Survey was conducted by Toluna Omnibus with a national sample of 1045 US adults aged 18+, balanced on key demographics: age, gender and region with a margin of error of +/- 3%. Survey conducted on-line, fielded June 8-12, 2012, from the primary sample, the following groups were screened for analysis:

Hot dog purchasers in past 6 months (sample of 862, MOE of +/- 3%)

Households with kids under the age of 18 that have purchased hot dogs in past 6 months (sample of 331, MOE of +/- 5%)

About Applegate For more than 25 years, Applegate has been producing high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Natural can mean many things, but when Applegate says their products are natural, consumers are guaranteed that the meat inside is:

Raised without antibiotics or hormones

From animals fed a vegetarian or 100% grass diet and treated with humane animal standards

Free of added chemical nitrites, nitrates or phosphates

Free of artificial ingredients or preservatives

For more information about our products, visit http://www.applegate.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Stephen McDonnell -- http://www.profnetconnect.com/stephen_mcdonnell

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