Germany's Lebensbaum chooses Innovia Films' compostable cellulose-based material, NatureFlex NVR, to pack its range of organic teas

Kathryn Mackenzie

CUMBRIA, England , July 3, 2012 (press release) – Innovia Films’ compostable cellulose-based material, NatureFlex NVR, has been chosen by Lebensbaum, to pack its range of organic teas.

Founded in Germany in 1979, Lebensbaum is a pioneer in the production of organic tea, coffee and herbs. The company’s success has been built on a combination of pure tasting ingredients, ecological foresight and social responsibility.

Introducing packaging materials based on renewable resources is part of Lebensbaum’s sustainability strategy as Dr Achim Mayr, Managing Director, explained: “NatureFlex™ combines the packaging quality and functionality we are looking for with our ambitioned environmental consciousness, which fits with our mission.”

NatureFlex™ film begins life as a natural product, wood (from managed plantations operating on good forestry principals, FSC or equivalent) and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks. It also offers advantages for packing and converting such as inherent dead fold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.

“We are delighted to offer new innovative packaging solutions based on NatureFlex™ especially for the tea and coffee industry,” explains Joachim Janz, Sales Account Manager, Innovia Films.

“Our customers can tick various boxes easily relating to product safety and the objective to use a sustainable packaging material. NatureFlex™ films offer both suitable aroma barrier and a functional barrier to mineral oil migration which has been scientifically confirmed to last for five years. Mineral oil barrier is especially welcome in the tea industry, where recent German publications highlight that various tea products have weaknesses concerning mineral oil protection. The use of renewable cellulose derived from certified managed plantations and the fact it is certified home compostable rounds off this new packaging solution!”

NatureFlex™ NVR is a two-side coated, heat sealable renewable and certified compostable film with an intermediate moisture barrier, ideally suited to box overwrap and individual flow wrap applications such as this one.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.