Akron, Ohio-based GlamNatural teams up with Italy's Lumson to pack its water-free makeup -- available globally -- in glass airless pump system, which has been recently awarded the bronze medal for Packaging Innovation at the MakeUp in Paris show
July 2, 2012
– Women (and Men) no longer need to put potentially harmful chemicals on their skin to look great.
Thanks to the revolutionary focus from GlamNatural and Lumson, two highly innovative products are now available to consumers globally. It’s simple in theory but revolutionary as a functioning model; a break-through cosmetic formulation and the first glass airless pump system. The beauty industry hasn’t seen anything like it; until now. On June 21, 2012, GlamNatural was awarded the bronze metal for Packaging Innovation at the MakeUp in Paris show in Paris, France.
GlamNatural had a brilliant intuition when the owners of the company decided to formulate their cosmetic products without water- a significant difference in modern day makeup. “ Our makeup is what hE (high efficiency) is to laundry detergent. When you remove the water, you are providing more value to your customer. You use 1/3 the amount of normal foundation,” says Christine Holmgren, co-founder of GlamNatural. This is noteworthy because water harbors bacteria and when a makeup starts with water, manufacturers have to add preservatives. These added preservatives may irritate skin and cause imbalances.
“It’s estimated that a woman puts an average of over 350 chemicals on her skin daily, many of them could end up causing hormonal disruption and immune dysfunction,” says Bill Marthaler, co-founder and lead chemist at GlamNatural. It took over 150 different formulations before we could achieve the right combination of ingredients to develop a BodySafe, high performance product. The ingredients include shea butter, sunflower oil, berry wax, grape seed oil, jojoba oil, a food contact grade dimethicone and color.
Lumson has spent more than four years researching and testing to perfect the technology of its TAG SYSTEM, the only airless system in the world with a glass bottle. This packaging combines all the functional and technical advantages of an airless bag with the beauty and the glamour of a glass bottle.
These unique innovations are brought to life in two GlamNatural products; Hydrating Foundation and Cream Blush. The combination of this water-free formulation and the airless packaging increases shelf life, up to three years. Further, the packaging guarantees that 95% or more of the product will be dispensed, versus other packaging that dispenses much less. GlamNatural’s water-free, concentrated Hydrating Foundation will last 5-6 months, while the Cream Blush will last a year or more.
The luxurious quality of GlamNatural makeup and the beauty of the bottle combine and aim to deliver a high performance cosmetic to beauty conscious, as well as health conscious consumers. GlamNatural donates 10% of the profits to cancer care, beginning with Stewart’s Caring Place – the Akron, Ohio facility the CEO, turned to during his wife’s battle with the disease.