Diageo launches new line of frozen malt beverage pouches, available for suggested retail price of US$1.99 for single 10-oz. pouch

NORWALK, Connecticut , June 27, 2012 (press release) – A sandy beach is no longer needed to enjoy a frozen cocktail as the Parrot Bay and Smirnoff brand teams announced today the launch of their new lines of frozen malt beverage pouches. Ready to serve right from your freezer, you can now enjoy and entertain guests, responsibly of course, with frozen island drinks you love anytime, without the use of a blender.

Parrot Bay and Smirnoff frozen pouches are naturally flavored premium malt products that deliver refreshing-tasting, exotic flavors that are a staple to the summer months.

Parrot Bay: Frozen Strawberry Daiquiri, Frozen Mango Daiquiri and Frozen Pina Colada.

Smirnoff: Frozen Strawberry Lemonade, Frozen Blue Raspberry Lemonade and Frozen Cherry Limeade

Making a frozen cocktail has never been easier: freeze overnight, squeeze the package into a cup or glass and serve the next time you have friends over or just want to enjoy a frozen cocktail yourself. Ice crushing and drink mixing are no longer necessary. Simply freeze and squeeze for a perfectly blended drink that you can pour right into a glass.

"Frozen cocktails are a fun component to summer celebrations, but the preparation and time needed to create these drinks sometimes takes away from the celebration itself," said Patrick Hughes, Marketing Director, Progressive Adult Beverages, DIAGEO - Guinness USA. "Parrot Bay and Smirnoff Frozen Pouches were created so that legal drinking age adults can responsibly enjoy and entertain friends without the hassle of prep work and clean up."

Both Parrot Bay and Smirnoff Frozen Pouches are 5% ABV and are available in single 10 oz. pouches for a suggested retail price of $1.99.

This summer, there's no need to plan ahead and no messy clean up after the celebration is over—just freeze, squeeze and serve Parrot Bay and Smirnoff Frozen Pouches. Whether enjoying a Parrot Bay Frozen Pina Colada Malt Beverage by the pool or serving Smirnoff Frozen Blue Raspberry Lemonade Malt Beverage when entertaining friends during an impromptu visit, remember to freeze and squeeze Parrot Bay and Smirnoff frozen pouches responsibly.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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