U.S. quick-service, fast-casual restaurants increasingly unveiling bite-sized dessert options
June 25, 2012
– U.S. quick-service and fast-casual restaurants are increasingly unveiling bite-sized dessert options, QSR Magazine reported June 25.
While fine-dining restaurants have been unveiling such smaller-dessert options for a number of years, quick-service and fast-casual restaurants have only recently begun to do so. Restaurants in these categories that have launched smaller-dessert options include Potbelly Sandwich Shop, Starbucks Coffee Co. and Taco John’s, QSR Magazine noted.
The National Restaurant Association has included mini desserts on its “What’s Hot” list of menu trends since the fall of 2006, when the survey was introduced. Last fall, mini desserts was listed as the second-most popular dessert trend.
In some cases, customers may be more inclined to purchase smaller dessert options, as opposed to their full-sized counterparts. Smaller desserts are cheaper and are frequently perceived as being relatively guilt-free because of their lower calorie count, QSR Magazine added.
The primary source of this article is QSR Magazine, Durham, North Carolina, on June 25, 2012.