Nearly 74% of American lamb eaters prefer lamb from the U.S. over lamb from Australia and/or New Zealand, survey says

BRONX, New York , May 30, 2012 (press release) – From lamb burgers topped with garlic sauce and stuffed in a pita; to spiced lamb kabobs paired with fresh fruit and vegetables, lamb is heating up grills across the country. Lamb, fresh from the U.S., is a revered delicacy that is becoming more and more appreciated for its one-of-a-kind eating experience.

Lamb is being proclaimed "the new pork," and recipes for cinnamon-infused lamb or authentic tacos with beer-braised lamb, lime, avocado, cumin and fresh cilantro are taking eaters by storm. Taquerias on the West and East coasts are introducing succulent lamb dishes which are being celebrated on foodie sites like Yelp, DishTip and

"Whether you're a long-time lamb lover or new to the craze, one of the best ways to enjoy this unrivaled savory dish is to cook it on the grill," said Mark Hirschorn, chef at Mountain States Rosen (MSR) and a graduate of Hyde Park Culinary Institute. "The key is to cook lamb over low-heat and, if you're working with a thicker cut like a leg of lamb, butterfly it for more even cooking."

A U.S.A. Best
Martha Stewart recently said, "When I do eat meat, I eat lamb." On her show, she and Chef Joey Campanaro of New York City's The Little Owl prepared a meal with Mountain States Rosen's all natural American lamb, praising American lamb for its freshness and taste.

Mountain States Rosen is a cooperative of family-owned farms in the U.S. producing specialty lamb which many consider the finest lamb you'll ever taste. It is the only producer-owned, fully vertically-integrated lamb and veal company, meaning that the U.S. producers raising and caring for their highly selective breeds also have control over the rigorous production, packaging and distribution process -- able to back up their personal pledge for safety, sustainability, best-quality, and consistency.

As Saveur magazine writes, "Lamb is an inherently expressive food; more than the flesh of any other animal, its rosy meat speaks of the place in which the animal was raised." So, the origin of your lamb greatly determines the eating experience. Local preferences are prevailing. According to a recent nationwide survey, nearly 74% more lamb eaters prefer lamb from the U.S. over lamb from Australia and/or New Zealand 1.

"I don't understand how restaurants and retailers can boast about supporting sustainability and incorporating finest quality ingredients, but then offer lamb shipped from 10,000 miles away," says Sylvia Melendez-Klinger, Registered Dietitian and culinary expert. "Once you know about Mountain States Rosen lamb, which is raised right here the way nature intended -- in pastures along U.S. mountain ranges -- there's just no comparison for cooking lamb."

Each fork-full of MSR lamb brings forth the flavor of spring freshness and tender meat morsels. In addition to its mouthwatering taste, lamb is an excellent source of protein, vitamins B12 and niacin, zinc and selenium; a good source of iron and riboflavin; and on average, has only 175 calories per 3-ounce serving.

Taste the exquisite freshness yourself by registering for your chance to win a Mountain States Rosen Lamb Grill Pack. Just go to the newly launched website to enter, plus, find lamb recipes and tips on how to cook lamb.

MSR Brands and Background
Mountain States Rosen family of producers always adheres to responsible raising practices, land management and conservation and offers the finest portfolio of lamb products. Cedar Springs brand is USDA "all natural" -- young and earthy with the fresh taste associated with springtime and the tender, juicy meat that make eating pleasurable. Shepherd's Pride lamb is part of a distinctive natural program which guarantees these American-born and -raised lambs never, ever receive antibiotics or added hormones, are 100% vegetarian fed, grain-finished and source verified. For more information, please visit the NEWLY LAUNCHED WEBSITE at or we invite you to Like us on Facebook:!/pages/Mountain-States-Rosen/251785744878062.

Reporters and bloggers can now gain access to product samples, recipes and photography, exclusive invitations to events and interviews by emailing specific requests to

1 American Lamb Attitude & Usage Study, 2011, conducted by Jeffrey B. Gross Marketing Research on behalf of American Lamb Board. When asked among current users, when thinking about lamb preparation at your home, which country do you prefer to purchase lamb from? 40% of respondents selected the United States; 23% had no preference; 13% had no answer; 11% selected Australia and New Zealand, 10% selected New Zealand and 2% selected Australia

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