Non-phone mobile devices account for 20% of all impressions on the Millennial Media platform in Q1, versus 15% in year-ago period; Android ranked top overall operating system, with 49% share of impressions: Millennial Media
May 24, 2012
– Millennial Media, Inc. (NYSE: MM), the independent leader in mobile advertising, today released its Q1 Mobile Mix report, the latest edition of its reliable and widely-sourced report on trends in impressions for mobile devices and mobile operating systems.
The Q1 Mobile Mix report takes an in-depth look at the mobile device advertising landscape, including the top 20 mobile phones, top 10 mobile device manufacturers, leading mobile device operating systems and top mobile app categories ranked by impressions.
The report found that non-phone mobile devices, such as tablets, accounted for 20 percent of all impressions on the Millennial Media platform during the first quarter of 2012, compared to 15 percent in Q1 of 2011.
The report also found that Android remained the top overall operating system on the Millennial Media platform in Q1 2012, with a 49 percent share of impressions, and Apple remained the leading individual mobile device manufacturer.
Other highlights from the Q1 Mobile Mix report include (ranked by impressions on the Millennial Media platform during the quarter):
The Apple iPad, Samsung Galaxy Tab and Amazon Kindle Fire were the top tablets in Q1, and all three were among the top 20 mobile devices.
The Apple iPhone remained the leading individual mobile phone.
Android made up 14 of the top 20 mobile phones.
Samsung was the second leading manufacturer and had 4 of the top 20 mobile phones.
Gaming was the top mobile app category and grew 10 percent compared to Q4 2011.
Mobile video views increased 958 percent from Q2 2011 to Q1 2012.
“Tablets and other non-phone connected devices have established a clear role in the growing mobile ecosystem,” said Jamie Fellows, SVP, Product, Millennial Media. “The substantial quarterly growth of impressions in this category is tied to both increased usage and adoption, and we expect this trend to continue in the foreseeable future.”
Visit http://www.millennialmedia.com/mobile-intelligence/mobile-mix/ to download the full report and accompanying charts and images.
Additional mobile intelligence reports from Millennial Media can be downloaded at http://www.millennialmedia.com/mobile-intelligence/.
About Millennial Media
Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.
“Millennial Media”, “Mobile Mix” and other trademarks or service marks of Millennial Media, Inc. herein are the property of Millennial Media, Inc. This press release contains additional trade names, trademarks and service marks of others, which are the property of their respective owners.