Hearst-backed digital mailbox service Manilla reports having delivered more than 2 million pieces of transactional first-class mail, cites U.S. businesses spend US$0.70-US$1 to print, collate, mail every bill and statement

Sandy Yang

NEW YORK , May 23, 2012 (press release) – Manilla, the free service that allows consumers to manage their bills and other personal accounts online and on their mobile devices, announced today that it has already delivered more than 2 million pieces of transactional first-class mail. This milestone establishes Manilla, which emerged from beta in February, as the nation’s leading digital mailbox service.

“Having already delivered 2 million bills and statements is extremely encouraging because it demonstrates not only a very brisk rate of growth for Manilla, but also a change in the way consumers perceive online account management,” said George Kliavkoff, chief executive officer of Manilla. “More and more consumers have realized that paper statements are an analog solution in a digital world. By receiving their mail through Manilla, our users avoid late fees, become more organized, and receive more complete documents almost a week before they would through the postal service.”

Manilla is a free personal bill and account management service that automatically aggregates customers’ balances, bills, statements and other documents from all of their household service providers using a single password. Manilla organizes and simplifies its customers’ lives by reminding them to pay their bills, renew their subscriptions, and use their expiring coupons and airline miles. Manilla also replaces its customers’ filing cabinet by offering lifetime storage of all of their account documents for free.

Manilla’s business partners also benefit from their customers receiving their bills and statements through Manilla. U.S. businesses spend 70 cents to $1 to print, collate, and mail every bill and statement. The cumulative annual cost for banks, utilities and other service providers to send paper mail to their U.S. customers is more than $30 billion, not to mention the unmeasured environmental impact. Despite a decade of trying to get customers to switch to paperless alternatives, U.S. corporations today still send 85 percent of monthly bills and statements in paper form through the postal service.

By providing a secure environment with single sign-on and consistent user navigation, reminders to pay bills and use daily deal coupons and travel rewards, and free lifetime storage of all account-related mail, Manilla has solved all of the issues that have previously kept customers from agreeing to go paperless. Today, Manilla supports more than 1,400 service providers, including almost every national and regional financial institution and biller.

About Manilla
Manilla organizes and simplifies people’s lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com or via the Manilla mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation, one of the most diversified private media companies in the world. Manilla, which partners with hundreds of businesses across multiple categories, is led by an executive team of experts and innovators from the finance, technology and consumer products industries. Manilla is the recipient of the 2012 Webby Award and People’s Voice Award for Best Banking/Bill Pay Service and was also named one of Time Inc.’s “10 NYC Startups to Watch in 2011.” For more information, please visit www.Manilla.com.

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