U.K. biscuits and cakes market had estimated market value of US$3.62B in 2011 amid growth in healthier biscuits segment, report states

DUBLIN , May 23, 2012 (press release) – Research and Markets (http://www.researchandmarkets.com/research/mrk8n9/biscuits_and_cakes) has announced the addition of the "Biscuits & Cakes Update Market Report 2012" report to their offering.

This Key Note Market Update analyses the biscuits and cake industry since the Key Note Biscuits & Cakes Market Report Plus was published in 2011. In 2011, Key Note estimates that the industry had a market value of ?3.62bn, after undergoing a 4.5% growth on the previous year.

Biscuits and cakes are popular in the UK and manufacturers have had positive results over the course of the year, due to high demand for both types of products. The former sector is presently worth ?2.33bn in 2011 as it grew by 6.5% over the year. The cake category also rose, by 1.1% to ?1.29bn.

Biscuits make up the majority of the market and can be further sub-divided according to variety. Healthier biscuits are the most prominent in the segment, though the growth of this sector has slowed. Although consumers are increasingly health conscious and demand healthier options, they are willing to treat themselves to all-kinds of biscuits. Seasonal biscuits, special treats and children's biscuits are the fastest growing categories in the biscuits market.

The ambient cake sector is divided into individual cakes and large or whole cakes, pies and tarts. The second segment barely grew in 2011, due to a lack of innovation and the rising popularity of home-baking. In contrast, the individual cakes sector experienced solid growth, due to the augmenting demand for on-the-go convenient cakes in individually-wrapped packages.

Companies Mentioned:

- Burton Foods Ltd

- Fabulous Bakin' Boys Ltd

- Greencore Group PLC

- Kraft Foods Inc

- Northern Foods Grocery Group Ltd

- Premier Foods PLC

- United Biscuits (UK) Ltd

- Walkers Shortbread

For more information visit http://www.researchandmarkets.com/research/mrk8n9/biscuits_and_cakes
Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Baked Goods

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