U.S. restaurant consumers increasingly purchasing beverages based on value and quality, market research firm says

LOS ANGELES , May 18, 2012 () – According to consumer market research firm NPD Group, U.S. restaurant consumers say they are increasingly purchasing beverages based on value and quality, Nation’s Restaurant News reported May 18.

According to the research, restaurant patrons are opting for beverages that they feel are more refreshing, have better flavors, are worth the extra cost and offer more health benefits.

Bonnie Riggs, a restaurant industry analyst at NPD, said the beverages that are growing in popularity are ones that provide restaurant patrons with what they want in terms of taste, flavors, price and fewer calories.

The primary source of this article is Nation’s Restaurant News, New York, New York, on May 18, 2012.

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