Mohawk introduces new Product Selector featuring all Mohawk papers in the six newly reduced paper lines
COHOES, New York
May 18, 2012
Mohawk has taken a bold step in the paper world by simplifying its portfolio of premium paper lines from 22 to six, reducing the number of SKUs in half and introducing the new line with a simple chip chart overview. The New Mohawk Product Selector presents all Mohawk papers in one place and is the first in a wave of tools that Mohawk will be releasing over the coming year.
Designed by Michael McGinn Design Office using the brand designed by Pentagram, the selector opens to three accordion fold charts, each containing several dozen tear-drop-shaped paper chips. Together, they organize Mohawk papers into three broad categories based on performance, character and value.
THE MOHAWK COLLECTION features a diverse range of Mohawk’s performance papers for modern print projects. The grades include Superfine, Loop, Options, and Via.
THE STRATHMORE COLLECTION includes papers that have set a standard for innovation since 1895, including a diverse assortment of colors and finishes that honor tradition and embrace technology. The lines include Pure Cotton, Writing, and Premium.
MOHAWK ESSENTIALS are the workhorse, everyday papers needed to get the job done. The lines are Carnival, BriteHue, Skytone, 50/10, Opaque, Color Copy, Everyday Digital and Specialty Digital.
A booklet, “The New Mohawk,” also included, provides a simple guide to all items in the newly organized line.
The selector is supported by a Streamline Overview video, A Product Map explaining the new structure, the web-based Streamline Paper Finder tool, and complete stock charts on the new website, wwwmohawkconnects.com.
To get a new Product Selector click here and keep an eye out for news about new individual product specifiers coming soon.