Metsa Group's Lambi launches its first soft multi-purpose moist wipe offering all-purpose functionality; wipes are unscented, alcohol-free, available in 15-wipe packs

ESPOO, Finland , May 16, 2012 (press release) – Lambi is pleased to announce the launch of the first soft multi-purpose moist wipe, which is also gentle on the skin. Lambi moist wipes are suitable for use at home or away, ideally sized to pop in your handbag and take anywhere.

“There are plenty of moist wipes on the market for many different purposes,” says Moona Pohjola, Lambi Brand Director. “But none of them offers all-purpose functionality. They are too wet and flimsy, too harsh on the hands and face, or only for intimate use. Lambi moist wipes are designed for all applications, which make them really convenient.”

Unscented and alcohol-free, Lambi moist wipes are great for cleaning your hands, skin, face or even household surfaces. The flushable wipe is also suitable for use as a moist toilet wipe (max 3 wipes / flush)

Lambi moist wipes are available in 15-wipe packs and also as a 3x15 multipack. They are available in Finland, Denmark and Norway and are coming to Swedish stores in May.

Metsä Group is a responsible forest industry group. Our products are part of people’s everyday life, promoting sustainable well-being. Metsä Group produces high-quality products mainly from renewable Nordic wood. The Group’s business areas are tissue and cooking papers, board and paper, pulp, wood products as well as wood supply. Metsä Group’s sales totalled EUR 5.3 billion in 2011, and it employs approximately 12,500 people. The Group operates in some 30 countries.

With its high-quality tissue and cooking papers, Metsä Tissue makes life more comfortable for consumers, customers and end-users every day. Metsä Tissue is a leading tissue paper products supplier to households and industrial consumers in Europe. We are also the world’s leading supplier of baking and cooking papers. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in six countries, we employ a total of about 3,300 people. Our turnover in 2011 was EUR 970 million. Metsä Tissue is part of Metsä Group.

Soft and hygienic Lambi products are produced using 100% pure new cellulose. The fibre raw material originates from responsibly managed forests. Lambi products have been awarded the Nordic Swan ecolabel. Lambi products were first introduced to consumer in 1962 under the Vita Lamm label in Sweden. Currently Lambi products are available in 23 countries.

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