U.S. women significantly more likely than men to try methods like pre-packaged meals, weight-loss programs, meal programs in order to lose weight, survey says

ATLANTA , May 11, 2012 (press release) – Polaris Marketing Research Inc. announced today findings from its most recent suinc.rvey of 1,207 online Americans, supported by Research Now for data collection and analysis. Confirming media coverage and our widespread suspicions, in the past three years, 70 percent of online Americans have tried to lose weight. And although men and women report they have about the same number of pounds to lose (32.8 pounds for men vs. 32.0 pounds for women), women are significantly more likely to say they have tried to lose weight than men (76 percent for women and 62 percent for men).

“While both men and women have tried eating less (82 percent for men vs. 84 percent for women) and exercising more (82 percent for men and 79 percent for women), women are significantly more likely to try other methods for weight loss than are men, such as purchasing books or DVDs or doing Internet research (28 percent of women), eating pre-packaged meals from the grocery store (22 percent of women), joining Weight Watchers (13 percent of women) and purchasing a meal program (7 percent of women),” said Polaris Marketing Research President Jan Carlson.

“Men and women are also different in the obstacles they cite for their lack of ability to lose weight,” continued Carlson. Women are significantly more likely than men to say that “too much stress” is an obstacle for weight loss (39 percent of women vs. 28 percent of men), while men were significantly more likely to note “eating out in restaurants” (33 percent of men vs. 26 percent of women) and bigger portion sizes as the culprits (35 percent of men vs. 28 percent of women).

While comparable percentages of men and women reported being “extremely successful” and “moderately successful” in the weight loss game, men are significantly more likely than women to say they have been ”somewhat success in losing weight, but have not kept it off” (39 percent of men vs. 32 percent of women). However, women are much more fatalistic and likely to say they are “not at all successful” and “just can’t lose the weight” (18 percent of women vs. 9 percent of men).

About Polaris Marketing Research

Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

About Research Now

ResearchNow is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions™ Panel and e-Rewards® Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction.
Visit http://www.researchnow.com to learn more.

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