Dunkin' Donuts launches new donuts, iced coffee beverage inspired by upcoming Men in Black 3 movie
May 3, 2012
– Men In Black™ 3 infiltrates movie theaters on May 25, but thanks to Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, people don't need to wait to celebrate this summer's highly anticipated movie. The Galaxy now Runs on Dunkin', as Dunkin' Donuts, in conjunction with Sony Pictures, brings the excitement of Men In Black 3 to Dunkin' Donuts restaurants with new out of this world coffee and donuts, an innovative new mobile app and a Twitter sweepstakes inspired by the new movie.
"We're thrilled to have the opportunity to work with Sony Pictures to celebrate the return of the Men In Black franchise and to continue to engage our guests in fun and unique ways," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "To add to the excitement of this highly anticipated movie, we've developed innovative new menu items and a unique mobile experience that encompass the spirit and adventure of Men In Black 3."
Out of this World Menu Items
To keep cool as the temperatures across the galaxy heat up, Dunkin' Donuts is offering guests new menu items inspired by Men In Black 3 available for a limited time at participating restaurants nationwide:
* Black Cocoa Creme Iced Coffee – a refreshing beverage that combines freshly brewed iced coffee with the taste of cookies and cream, served with a special pink and black straw.
* Undercover Black Cocoa Donut – a star shaped yeast donut filled with brownie batter butter creme and topped with chocolate icing and star sprinkles.
* Chocolate Lunarmax Donut – a glazed chocolate cake donut with rich chocolate icing drizzle and star sprinkles.
As the exclusive quick service restaurant partner for the theatrical release of Men In Black 3 in the U.S., with its sister brand Baskin-Robbins, Dunkin' Donuts has created a fully integrated marketing campaign with television, radio and online advertising, in-store point of purchase materials, digital, mobile and social media. The U.S. TV commercial includes a humorous spot that adapts themes and images from the movie.
Introducing "Dunkin' MIB3 Capture"
To extend the movie experience, beginning May 7, fans can download the new "Dunkin' MIB3 Capture" mobile application for free* at the iTunes and Google Play online stores. With the "Dunkin' MIB3 Capture" app, the lovable and fully animated alien "Spikey Bulba" comes to life when played with on mobile touch-screen devices for the IOS and Android platforms. The app allows fans to capture Spikey Bulba on their phone and interact with him, feed him Dunkin' Donuts virtual Iced Coffee and donuts, and even play games like tic-tac-toe. The more fans play with Spikey, the more content becomes unlocked. The "Dunkin' MIB3 Capture" app also helps fans find the nearest Dunkin' Donuts restaurant and enables users to check in to Dunkin' Donuts restaurants via Foursquare.
* Message and data rates may apply.
"Black FriDDay" Twitter Sweepstakes
Finally, while Black Friday is usually associated with the holiday season in November, Dunkin' Donuts is celebrating six months early, bringing the "Black FriDDay" Twitter Sweepstakes to Dunkin' Donuts fans in May. Beginning on Friday, May 4, and continuing for the Fridays in May, followers of @DunkinDonuts on Twitter will be challenged with a new trivia question each week related to Dunkin' Donuts and Men In Black 3. Winners who answer the trivia question correctly and use the special hashtag #BlackFriDDay will be selected at random each Friday to receive a $33 Dunkin' Donuts Card, along with special Men In Black 3 prizes from Sony Pictures. For official rules and additional information related to the "Black FriDDay" Twitter Sweepstakes, visit: http://www.dunkindonuts.com/content/dunkindonuts/en/promotions.html.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts). For more information about Men In Black 3, visit http://www.meninblack.com/.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About Men In Black 3
In "Men In Black 3," Agents J and K are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K to save his partner, the agency, and the future of humankind. Barry Sonnenfeld directs the film. The film's screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.