Older consumers make up 23% share of U.S. prepared meals market, data shows; age group accounts for 25% of total population in country

NEW YORK , May 2, 2012 (press release) – Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Prepared Meals Market in the US

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Synopsis

This report provides the results for the Prepared Meals market in the US from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Prepared Meals are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope Consumer survey data for the following specific categories: the Meal Kits, Pizza and Ready Meals markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights Older Consumers have a 23% share of the total Prepared Meals market in US. This is a direct result of their sheer numbers, with the age group accounting for 25% of the total population. Slightly below average consumption by this age group indicates that it still has the potential to grow.

Approximately 40% of the value of the US Prepared Meals market is accounted for by consumers in the Time Rich busy lives group. This highlights the importance of children and young adults in education to the Prepared Meals market.

Private labels record the highest penetration in the Meal Kits product category, which is also the least valuable in the Prepared Meals market in the US. Consumption in the more valuable categories of Ready Meals and Pizza doesn't exceed 10%, highlighting an area which may come under increased focus from retailers.
Companies Mentioned This report provides detailed market share data in volume terms, profiles of end-consumers and their switching behavior.Detailed market share data in volume terms and profiles of end-consumers are provided for the following retailers:Wal-MartKrogerSafewayPublixCostcoFurther, this report provides switching data for the following retailers:CostcoKrogerSafewayWal-Mart

Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Prepared Meals Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Meal Kits2.2.2 Pizza2.2.3 Ready Meals2.3 Behavioral Trends and Market Value2.3.1 Meal Kits2.3.2 Pizza2.3.3 Ready Meals3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Meal Kits3.1.2 Pizza3.1.3 Ready Meals3.2 Consumer Profiles by Product Category3.2.1 Meal Kits3.2.2 Pizza3.2.3 Ready Meals4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Prepared Meals Brand Choice and Private Label Shares4.2.1 Meal Kits4.2.2 Pizza4.2.3 Ready Meals5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Prepared Meals5.1.2 Meal Kits5.1.3 Pizza5.1.4 Ready Meals6 Consumption Impact: Market Valuation6.1 Prepared Meals Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Prepared Meals Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Prepared Meals Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption Per Household by Category7 Retailer Choice, Switching and Category Share7.1 Retailer Volume Share7.1.1 Retailer Volume Share in Prepared Meals7.2 Retailer Volume Share by Category7.2.1 Retail Share by Volume - Meal Kits7.2.2 Retail Share by Volume - Pizza7.2.3 Retail Share by Volume - Ready Meals7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 Costco Switching Analysis7.3.3 Kroger Switching Analysis7.3.4 Safeway Switching Analysis7.3.5 Wal-Mart Switching Analysis7.3.6 Other Switching Analysis7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used7.4.1 Ahold7.4.2 Costco7.4.3 Kroger7.4.4 Publix7.4.5 Safeway7.4.6 Supervalu7.4.7 Wal-Mart7.4.8 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Prepared Meals MarketTable 2: United StatesSurvey Respondent Profile (weighted), 2011Table 3: United States Prepared Meals Value Share (%), by Age Groups, 2011Table 4: United States Prepared Meals Value Share (%), by Gender, 2011Table 5: United States Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011Table 6: United States Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011Table 7: United States Prepared Meals Value Share (%) by Wealth Groups, 2011Table 8: United States Prepared Meals Value Share (%) by Busy Lives Groups, 2011Table 9: United States Meal Kits Consumer Group Share (% market value), 2011Table 10: United States Pizza Consumer Group Share (% market value), 2011Table 11: United States Ready Meals Consumer Group Share (% market value), 2011Table 12: United States Total Meal Kits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 13: United States Total Pizza Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: United States Total Ready Meals Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: United States Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 16: United States Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 17: United States Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 18: United States Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 19: United States Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 20: United States Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 21: United States Meal Kits Consumer Profiles (% consumers by sub-group), 2011Table 22: United States Pizza Consumer Profiles (% consumers by sub-group), 2011Table 23: United States Ready Meals Consumer Profiles (% consumers by sub-group), 2011Table 24: United States Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 25: United States Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011Table 26: United States Pizza Survey-tracked Brand Shares by Volume (% Vol), 2011Table 27: United States Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011Table 28: United States, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 29: United States, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 30: United States, Pizza: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 31: United States, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 32: United States Prepared Meals Market Value (US Dollar million), by Category, 2011Table 33: United States Prepared Meals Market Volume (Kg m), by Category, 2011Table 34: United States Prepared Meals Market Share (US$ million), by Category, 2011Table 35: United States Prepared Meals Expenditure Per Capita (US Dollar), by Category, 2011Table 36: United States Prepared Meals Expenditure Per Household (US Dollar), by CategoryTable 37: United States Prepared Meals Market Volume Share (Kg m), by Category, 2011Table 38: United States Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011Table 39: United States Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011Table 40: United States Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011Table 41: United States Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011Table 42: United States Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011Table 43: United States Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011Table 44: United States Switchers to Costco for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 45: United States Switchers From Costco for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 46: United States Switchers to Kroger for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 47: United States Switchers From Kroger for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 48: United States Switchers to Safeway for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 49: United States Switchers From Safeway for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 50: United States Switchers to Wal-Mart for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 51: United States Switchers From Wal-Mart for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 52: United States Switchers to Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 53: United States Switchers From Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 54: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011Table 55: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011Table 56: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011Table 57: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011Table 58: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011Table 59: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011Table 60: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011Table 61: United States Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: United States Prepared Meals Value Share (%), by Age Groups, 2011Figure 3: United States Prepared Meals Value Share (%), by Gender, 2011Figure 4: United States Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: United States Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011Figure 6: United States Prepared Meals Value Share (%) by Wealth Groups, 2011Figure 7: United States Prepared Meals Value Share (%) by Busy Lives Groups, 2011Figure 8: United States Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: United States Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: United States Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: United States Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: United States Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: United States Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: United States Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 15: United States Prepared Meals Market Share (US$ million), by Category, 2011Figure 16: United States Prepared Meals Expenditure Per Capita (US$), by Category, 2011Figure 17: United States Prepared Meals Expenditure Per Household (US$), by CategoryFigure 18: United States Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011Figure 19: United States Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011Figure 20: United States Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011Figure 21: United States Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011Figure 22: United States People Who Have Switched Retailer for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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