Snacks constitute 48% of U.S. eating occasions, research firm says

LOS ANGELES , May 2, 2012 () – Snacks constitute 48% of all U.S. eating occasions, according to consumer research firm The Hartman Group Inc., Supermarket News reported April 30.

Snacking has assumed equal cultural relevance as mealtimes for consumers, Hartman founder and CEO Harvey Hartman said. Snacking, in many cases, has actually become the meal, he added.

The frequency of snacking has almost doubled since 1977. Snacking has become so pervasive that it has shaped the so-called “fourth dinner,” which occurs sometime between midnight and 4 a.m. Along with consumer shopping behaviors and flavor preferences, brand marketers need to stay abreast of the rise of snacking in the U.S. in order to be able to compete in the changing economy, Hartman said.

The primary source of this article is Supermarket News, New York, New York, reported April 30, 2012.

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