Nearly 70% of U.S. women say they are more likely to choose snacks that taste good over something that's good for them, research shows

NORWALK, Connecticut , May 1, 2012 (press release) – When hunger strikes, what do you reach for?

Research shows two-thirds of women agree that when it comes to snacking, it's hard to find something wholesome and satisfying. Even more revealing is that nearly seventy percent of women say they are more likely to choose something that tastes good over something that is good for them.

"We hear so much about eating right, but it can be hard to find a truly satisfying snack we can feel good about eating," says Devin Alexander, Chef and Host of Fit-TV's Healthy Decadence. "I've found a great new way to help ease this snack time struggle -- Baked Naturals Potato Cracker Chips from Pepperidge Farm. They deliver wholesome goodness with a great-tasting crunch."

The chips come in two tempting varieties: Simply Potato and Cheddar and Sour Cream Potato. They are a flavorful option with fifty percent less fat than the leading potato chip. For more on these snack options, visit www.pepperidgefarm.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Sausalito® and Milano® cookies, Goldfish® and Baked Naturals® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

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