Nice N Easy Grocery Shoppes sees sales at Brewerton, New York, store nearly double after converting site from convenience store to pilot mini-grocery format; company planning to convert roughly half of its 80 other stores

Cindy Allen

LOS ANGELES , April 20, 2012 (Industry Intelligence) – Convenience store chain Nice N Easy Grocery Shoppes Inc. has seen sales at its Brewerton, New York store nearly double after converting the site from a convenience store to a pilot mini-grocery format, Convenience Store News reported April 19.

In comparison to Nice N Easy's traditional c-stores, the 6,750-square-foot mini-grocery store, which opened in its new format on Oct. 25, offers fresh pork and beef products in addition to stocking 1,000 additional dairy, cooler, frozen and grocery stock-keeping-units (SKUs). It was built after town officials spoke to Nice N Easy to see if they could help meet the town’s unmet need for a local grocery store, as both Wal-Mart Stores Inc. and the closest supermarket were located four miles away.

Nice N Easy Category Management Vice President Matt Paduano said that the company is planning to implement a similar conversion at approximately half of its stores, and are working with roughly a dozen franchised locations to develop similar plans. It is targeting stores located in communities with similar grocery-store needs that are large enough to accommodate the shift.

The Nice N Easy chain consists of 80 corporate and franchise stores located in upstate New York.

The primary source of this article is Convenience Store News, Deerfield, Illinois, on April 19, 2012.

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