Hong Kong-based Greenheart appoints New Zealand company Green Timberland Development to market, sell radiata pine in China, plans initial focus on Shanghai
April 19, 2012
– Greenheart Group Limited ("Greenheart" or "the Company") (HKSE: 00094) is pleased to announce that it has appointed Green Timberland Development Limited ("Green Timberland"), a New Zealand incorporated company specializing in softwood sales in China, as its non- exclusive sales agent for the sales and marketing of New Zealand softwood for Greenheart in China. Mr. Matthew Kim, Managing Director of Green Timberland, will work closely with Greenheart's softwood sales team to further strengthen Greenheart's sales efforts, local market presence and manage the customer relationships in China.
Mr. Kim is a New Zealand national with over 10 years of experience in softwood sales in the Asia-Pacific region. He will initially focus on Shanghai, where he has been developing his softwood sales network since 2006, managing the sale and marketing of Greenheart's radiata pine and collecting key market intelligence. Mr. Kim graduated from the University of Auckland and speaks fluent English, Mandarin and Korean.
Mr. Andrew Fyfe, Chief Operating Officer for Greenheart said: "China is a key market for our radiata pine from New Zealand where we are continuing to grow our operations and harvesting volumes. With Matthew now as our sales agent in China, we can leverage on his unrivalled knowledge of the China softwood market to grow and create new sales opportunities of our New Zealand radiate pine as well as increase our global sales capacity to penetrate other new markets."
About Greenheart Group Limited
Greenheart Group Limited is a Hong Kong-based investment holding company. The principal activities of the Company's subsidiaries consist of responsible and sustainable log harvesting, lumber processing and sales and marketing of logs and lumber products to China and other countries around the world. The Company owns certain rights to manage approximately 403,750 hectares of hardwood forest concessions in Suriname, South America and owns approximately 13,000 hectares of freehold land with a net harvestable plantation area of approximately 11,000 hectares in New Zealand. Learn more at www.greenheartgroup.com.
SOURCE: Greenheart Group Limited