Convenience pouch made from polyester-faced laminated material and designed to clip on used to package new natural energy product called Mud Energy Gel, which can be kept handy for easy access, California entrepreneur says

LOS ANGELES , April 11, 2012 () –

A new natural energy gel targeted to athletes is being packed in a new pouch made from a polyester-faced laminated material and designed to clip on for easy access, according to the inventor of the product, reported Packaging Digest on April 11.

The pouching material is Fasson Rapid Roll Silver cosmetic web and the film supplier is AC Label, said Jeff Bonisa, who invented the energy product, which he has dubbed Mud Energy Gel. With the packaging, you can “rip it, sip it, clip it,” he said.

The pouch is designed to attach to the outside of a pack or hydration system via a carabineer, which currently comes in each carton of Mud Energy Gels with Sustamine and is added by the user, said Bonisa, Packaging Digest reported.

The shape of the pouch, with rounded flowing edges on the top part, not only allows for more product per serving than others on the market that use a bigger packet, but provides more room for the logo and for highlighting Sustamine as a “priority ingredient,” Bonisa said.

After researching what athletes like and dislike in a flexible pouch, Bonisa designed the pouch to “keep the mouth and consumption portion small so it didn’t cut the inside of your mouth while running or cycling,” he said, reported Packaging Digest.

The packaging is designed with a hole to attach the carbineer. Aside from the benefit of keeping the product clipped in a convenient spot this also allows for the product to be visible, acting as “sort of free advertising,” said Bonisa.

What drove Bonisa to create a pouch that could be clipped via a carabineer, though, was that he was having problems with other products leaking into the bottom of his pack. The clip-on pouch keeps his pack clean, he said, Packaging Digest reported.

Mud Energy Gel is based in San Clemente, California, according to the product’s website.

The primary source of this article is Packaging Digest, Oak Book, Illinois, on April 11, 2012.

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