Seventy percent of U.S. consumers who consumed seafood at least once during last 90 days say they're comfortable with eating seafood from Gulf of Mexico, up from 30% who said the same shortly after 2010 oil spill, study finds

Nevin Barich

LOS ANGELES , April 11, 2012 (Industry Intelligence) – Seventy percent of consumers who consumed seafood at least once during the last 90 days said they were comfortable with eating seafood from the Gulf of Mexico, up from 30% who said the same shortly after the 2010 oil spill, according to a study conducted by Big Communications and New South Research, Supermarket News reported April 9.

The remaining 30% said they were either uncomfortable with eating seafood from the Gulf of Mexico or were consuming less food from that region, said Marketing Coordinator Joanne McNeely of Gulf Coast Coalition Seafood.

The Gulf Seafood Marketing Coalition presented the study, which used data compiled from telephone and online surveys as well as focus groups, at last February's International Boston Seafood Show.

McNeely said the study also found that 20% of respondents, who account for almost 46% of all seafood purchases, ate a minimum of 20 seafood meals within 90 days of the study.

The primary source of this article is Supermarket News, New York, New York, on April 9, 2012.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.