US Foods launches Chef's Line Pat LaFrieda Chopped Beef Burger

ROSEMONT, Illinois , April 10, 2012 (press release) – As the weather gets warmer and grills start heating up across America, US Foods, one of the country’s most innovative food companies and distributors, is offering its customers a secret weapon for their menus – the new Chef’s Line Pat LaFrieda Chopped Beef Burger. Exclusive to US Foods customers, this 100 percent USDA Choice Angus certified beef burger is the product of legendary New York butcher, Pat LaFrieda.

“Pat LaFrieda is a third-generation master butcher whose family has run Pat LaFrieda Meat Purveyors in New York City for almost 100 years,” said Pietro Satriano, chief merchandising officer, US Foods. “He supplies meat to the best restaurants and chefs in Manhattan and now US Foods customers can add this remarkable burger to their menus.”

Hamburger consumption is on the rise, with 48 percent of consumers saying they eat a burger at least once a week, according to Technomic, Inc., a leading food industry research firm. In fact, 36 percent of consumers cited "a craving" as the primary reason for their most recent burger purchase.

“Gourmet burger restaurants are popping up everywhere and restaurant operators are always looking to boost sales,” Satriano said. “One of the best ways for restaurants to join the burger trend is to feature well-respected, high-end brands like Pat LaFrieda on their menus to create exclusivity and promote quality.”

Satriano said most butchers put a lot of fat trimmings in their burgers, but the new Chef's Line Pat LaFrieda products are made with Angus short rib and chuck. Another LaFrieda secret is to chop instead of grind the meat. This gives the burger a fuller, more intense flavor similar to a steak.

“The Chef’s Line Pat LaFrieda Chopped Beef Burger is hands down the best burger diners will ever taste. It's rich and juicy with an intense beef flavor,” Satriano said. “We are thrilled to be able to offer this burger to our customers to use in their own signature dishes and to inspire them to create exclusive new menu items.”

Learn more about the Chef’s Line Pat LaFrieda Chopped Beef Burger at www.usfoods.com. Also visit US Foods on Facebook and follow the company on Twitter.

About US Foods

With more than $20 billion in annual revenue, US Foods is the 10th largest private company in America, and a leading foodservice distributor. Many of the entities that make up US Foods were founded in the 19th century, including one that sold provisions to travelers heading west during the 1850s gold rush. US Foods offers more than 350,000 national brand products and its own high-quality “exclusive brand” items, ranging from fresh meats and produce to prepared and frozen foods. The company proudly employs approximately 25,000 people in more than 60 locations nationwide, and provides the finest quality food and related products to more than 250,000 customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company is headquartered in Rosemont, Ill., and jointly owned by funds managed by Clayton, Dubilier & Rice Inc. and Kohlberg Kravis Roberts & Co. Discover more at www.usfoods.com.

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