Wendy's, Domino's Pizza, Dairy Queen among restaurant chains that have recently introduced television commercials utilizing featured menu items to display new marketing branding strategies
April 9, 2012
– Wendy’s, Domino’s Pizza and Dairy Queen are among the restaurant chains that have recently introduced television commercials utilizing featured menu items to display new marketing branding strategies, Nation’s Restaurant News reported April 6.
Wendy’s latest commercial for its Spicy Guacamole Chicken Club, for example, features the brand’s new tagline, “Now That’s Better.” Company spokesman Denny Lynch confirmed the slogan will be Wendy’s tagline going forward.
Domino’s Pizza recently unveiled a new commercial this week to advertise its new Chicken & Bacon Carbonara artisan pizza. The TV spot focuses on the fact that Domino’s is not allowing customers to request any modifications for its artisan pizza line.
The primary source of this article is Nation’s Restaurant News, New York, New York, on April 6, 2012.