USPS reports successful results for its Every Door Direct Mail program allowing companies to reach every home without mail list or labeling postcards, reports program allows small businesses to deliver messages for 67% off the cost of a stamp
April 9, 2012
– Started quietly as a market pilot in April of 2011, Every Door Direct Mail targets the seventy-seven percent of businesses in the U.S. who do not use postal products for advertising. The creation of this low cost mailing service allows businesses to target every home in a neighborhood with their marketing message.
One year later, the results have been overwhelmingly successful for both USPS and small to medium sized business owners.
"The most compelling message about Every Door Direct Mail (EDDM) is that it allows businesses to reach every home, every address, every time," said Chief Marketing/Sales Officer of USPS, Paul Vogel. "By targeting every home, businesses are better able to find the customers who matter the most -- the ones right in their neighborhood."
Printing companies like SonicPrint.com in Tampa, FL promote EDDM to businesses who have never used direct mail before. By providing free training, design and printing services, business owners are able to harness the power of this great tool with little risk or effort.
Kendra Briggs, Sales Manager for SonicPrint.com, explains how the Every Door Direct Mail program changes the way that companies use direct mail.
EDDM allows any small business the ability to deliver messages to their customers for 67% off the cost of a stamp. Combined with the elimination of the need to purchase a mailing list and the labor of labeling postcards, it's easy to realize the immense savings," said Briggs. "USPS hit a home run with Every Door Direct Mail."
Once USPS determined that there was a market for this new program, they began to roll out an aggressive multimedia marketing campaign in March of 2012, including national TV advertising to promote the service, which is projected to become a $1 billion postal product by 2016.
Every Door Direct Mail is growing very quickly as businesses learn about it's effectiveness.
"We're flooded with calls from people wanting to learn how to use it for their business." proclaimed Stan Coyle, customer service manager for SonicPrint.com.
To support customer needs, SonicPrint.com provides online print ordering, easy to understand pricing, and job tracking right on SonicPrint.com. EDDM Mail can be shipped directly to the delivering post office for a turnkey seamless process.
SonicPrint.com is proudly regarded as the leading EDDM vendor in the United States, offering turnkey Every Door Direct Mail marketing products including postcard marketing, mailing, and graphic design. With Free custom mapping reports, Free printing samples and no charge marketing consultation, SonicPrint.com mails nearly 500,000 EDDM mail pieces a month for customers all over the United States. For more about SonicPrint.com please view : http://www.sonicprint.com/EDDM-Every-Door-Direct-Mail.php
About the U.S. Postal Service:
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world's mail. Every Door Direct Mail and EDDM are registered trademarks of the United States Postal Service.