Hahnemühle FineArt subsidiaries Reflex Premium Papier, Lana Papier Spéciaux to jointly showcase at Drupa, demonstrate range of premium, FineArt graphic paper applications
April 5, 2012
– The take-over of the division Zanders Premium Papers by Reflex Premium Papier GmbH, a subsidiary of Hahnemühle FineArt Gmbh, is beginning to bear fruit. At the Drupa (03rd to 16th May, 2012), the company will showcase itself jointly with Straßbourg based Lana Papier Spéciaux, another Hahnemühle subsidiary.
Both companies produce and merchandise premium papers for the graphic industry and at the Drupa, they are going to present portfolios complementing one another, thus covering any imaginable graphic application. While the Lana activities mainly focused on the French market, to date, the Zanders Premium papers, featuring products such as Efalin, Zeta or Elefantenhaut, are particularly well established as a strong brand in the German speaking world. “Now, we use the Drupa for demonstrating our broad competence in the premium-paper market,” explains Michael Siekiera, Managing Director of Reflex, Lana and Hahnemühle. “Based on our high-quality products, our product innovation and the premium and FineArt paper product range created by the merger, we strive for both national and international growth. For us, the Drupa represents the ideal platform for convincing the international public of our competitiveness.”
Please find the joint booth of Reflex and Lana in hall 7.1 A31.