Diageo expects its annual growth in Africa to grow beyond current 15%, aided by its zero-duty Senator keg beer in Kenya, strong rise in Johnnie Walker and Smirnoff spirit sales, company executive says

Nevin Barich

LOS ANGELES , April 5, 2012 (Industry Intelligence) – The president of Diageo Africa, Nick Blazquez, said the company expects its annual growth in the nation to increase beyond the current 15%, Reuters reported April 5.

Blazquez said Diageo would be aided in Africa by its zero-duty Senator keg beer in Kenya and a strong rise in Johnnie Walker and Smirnoff spirit sales.

Africa makes up 14% of Diageo's group sales and the region has seen annual sales rise 15% over the last five years. About 80% of the company’s Africa business comes from Nigeria, South Africa and East Africa, and Blazquez wants to enter new markets such as Angola, Mozambique and the Democratic Republic of Congo.

The primary source of this article is Reuters, London, England, on April 5, 2012.

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