Baskin-Robbins launches new Iced Cappy Blast beverage; through April 30, company will donate one meal to Feeding America for each Iced Cappy Blast sold and for every new 'Like' received on its Facebook page
April 2, 2012
– Baskin-Robbins, the world's largest chain of ice cream specialty shops, today invites guests to try its new Iced Cappy Blast™ beverage in a nationwide effort to help Feeding America, the nation's leading domestic hunger-relief charity, provide up to one million meals for local food banks.* Through April 30th, Baskin-Robbins will donate one meal to Feeding America for each Iced Cappy Blast sold and for every new "Like" received on its Facebook page during the month-long campaign to help fight hunger.*
"Our partnership with Feeding America reinforces Baskin-Robbins' strong commitment to the communities we serve and our dedication to providing direct relief to those in need," said Dan Wheeler, Baskin-Robbins' U.S. Vice President of Brand and Field Marketing. "This initiative offers a quick and simple way for people to help combat hunger in their local communities through the purchase of our delicious new Iced Cappy Blast or by 'liking' the Baskin-Robbins Facebook page. We hope that our guests will help us reach our goal of donating up to one million meals for local food banks."
"With nearly 49 million people – approximately 1 in 6 Americans – struggling every day with hunger, the support of our partners like Baskin-Robbins has never been more crucial," said Leah Ray, Vice President of Corporate Relations at Feeding America. "We are extremely grateful for Baskin-Robbins' ongoing support of our mission to combat hunger and for making it easy for their guests to make a positive impact in their local communities."
Baskin-Robbins is making it easy for guests to enjoy its new Iced Cappy Blast while helping to make a difference in their local communities. The Iced Cappy Blast is a rich and creamy coffee-flavored iced beverage that is the ultimate pick-me-up any time of day. Guests can also "add a boost" of extra cappuccino flavor or "make it mocha" with the addition of rich chocolate syrup. To help encourage guests to participate in the promotion in an even more affordable way, the new mini Iced Cappy Blast – a 12 oz. version of the iced beverage – will be available for just 99 cents every Wednesday in April.** All Baskin-Robbins' beverages are now available in four sizes: mini (12 oz.), small (16 oz.), medium (24 oz.) and large (32 oz.).
Since 2007, Baskin-Robbins has had a national partnership with Feeding America through The Dunkin' Donuts & Baskin-Robbins Community Foundation (DDBRCF), which serves the basic needs of local communities through food for the hungry, safety and children's health. Over the past four years, the DDBRCF has donated nearly $1 million to support local food banks and Baskin-Robbins franchisees have led food drives in the communities they serve and have organized volunteer days at their local food banks.
To find out what local food banks will benefit from the promotion, visit Feeding America's food bank locator at http://feedingamerica.org/foodbank-results.aspx. For general information about the promotion, visit www.BaskinRobbins.com or follow Baskin-Robbins on Facebook (www.facebook.com/BaskinRobbins) or Twitter (www.twitter.com/BaskinRobbins).
* The monetary equivalent of a meal will be donated up to 500,000 meals for every Iced Cappy Blast sold in April and for every new "Like" Baskin-Robbins receives on Facebook, up to 500,000 "Likes." Each $1 donated helps Feeding America® provide ten pounds of food and grocery products, or the equivalent of eight meals, to someone at risk of hunger.
** The mini Iced Cappy Blast is available for 99 cents every Wednesday in April, plus applicable tax.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN - News) family of companies. For further information, visit www.BaskinRobbins.com.
About Feeding America Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://feedingamerica.org/. Find us on Facebook at http://www.facebook.com/FeedingAmerica or follow our news on Twitter at https://twitter.com/#!/FeedingAmerica.