McDonald's market share in Canada at highest level in 15 years, mainly due to its coffee, company executive says

Nevin Barich

LOS ANGELES , March 30, 2012 (Industry Intelligence) – The head of McDonald’s Corp.’s Canadian business said the company’s market share in the nation is the highest it’s been in 15 years, mainly due to its coffee, Reuters reported March 29.

McDonald’s Canadian President John Betts said while the company has been selling a premium roast blend coffee for five years, the brand has been reinvigorated by a campaign highlighting its quality. The coffee has helped McDonald’s increase breakfast sales in Canada 45% over the last three years, Betts said.

Last September, McDonald's announced a C$1 billion store revamp to transform its Canadian restaurants into having more of a coffee-house feel, with free Internet, softer seating, and flat screen televisions and fireplaces in some outlets. By April, Betts said, about 65% of traditional restaurants will have been renovated, with that figure climbing to more than 80% by the end of 2012.

The primary source of this article is Reuters, London, England, on March 29, 2012.

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