Sixty-one percent of U.S. consumers who drink coffee at home at least four times/week almost never visit QSRs or retail coffee shops for purpose of buying coffee, survey says
March 30, 2012
– According to a survey of U.S. quick-service restaurant (QSR) customer habits by marketing research/consulting firm Customers DNA, 61% of people who drink coffee at home at least four times a week almost never visit QSRs or retail coffee shops for the purpose of buying coffee, Media Post reported March 29.
However, according to the survey, the same people report that they buy either Dunkin’ Donuts- or Starbucks-branded packaged coffee in grocery or other retailers 15% of the time.
The survey also found that just 6% of frequent in-home coffee drinkers visit QSRs and/or coffee shops twice a week for the purpose of buying coffee.
The primary source of this article is Media Post, New York, New York, on March 29, 2012.