SCA Packaging Design Challenge selects Ilias Chronopoulos' 'H Cube', Chan Chi Kwan and Chang Nga Man's 'Tempo Pyramids' concepts as winners of its Lego challenge category

BRUSSELS , March 29, 2012 (press release) – Ilias Chronopoulos and Chan Chi Kwan and Chang Nga Man have been selected by the jury as the winners of the third edition of the SCA Packaging Design Challenge.

This year’s challenge for the LEGO category was to create an innovative packaging storage system for the LEGO® Bricks & More set. The participants of the Tempo category, meanwhile, had to re-think the Tempo standard tissue box. Over 1000 registrations were received from design students and non-professional designers from 43 countries around the world.

After extensive deliberations, the jury members chose Chan Chi Kwan & Chang Nga Man’s “H Cube” concept for LEGO and Ilias Chronopoulos’s “Tempo Pyramids” concept for Tempo as they best fulfilled the criteria of consumer experience, novelty factor, sustainability and feasibility.

Besides receiving € 3000 each, the authors of the two winning concepts get the possibility to complete a one-month internship at one of SCA Packaging design locations in Europe and also have a very real chance to see their designs go into production in the next few years.

“The Design Challenge is a great channel to spot unknown potential packaging ideas outside ‘the industry,’ together with our customers,” said Wim Wouters, Innovation Centre Director at SCA Packaging. “I believe this years’ exposure to young design talents from across the world has been a unique experience for everyone involved. I look forward to seeing the winning ideas for LEGO and Tempo get to market“.

For more about SCA Packaging Design Challenge, visit

SCA Packaging is a European leading provider of customer-specific packaging solutions with emphasis on state-of-the art design and local service close to customer facilities. With a product portfolio that includes transport, consumer and display packaging, customised protective packaging, industrial packaging and heavy duty, SCA Packaging answers to each market requirement. SCA Packaging is Europe’s second largest producer of containerboard paper used for the manufacturing of corrugated board. SCA Packaging employs more than 12,901 people at 110 facilities units in 20 countries. For more information, visit

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932. The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 9,000 employees, and it is the world's third largest manufacturer of play materials. For more information, visit

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