Fifty-eight percent of U.S. women say their husbands are better cooks, survey says; 78% of women enjoy cooking, but most only able to make six dishes from memory

CLARKSVILLE, Tennessee , March 27, 2012 (press release) – Conversion Hub and Asia Food Recipe announced the results of an online survey taken by 2,806 American women today. Conducted in March 2012, the study seeks to understand the changing trends of women cooking at home.

The poll commissioned by Asia Food Recipe found that more than half (58%) of the respondents said their husbands are better cooks. While four in five (78%) enjoy cooking, most were only able to cook six dishes from memory, without having to refer to a recipe.

What can women cook?
Almost three in five women (58%) struggle with simple curry. Two in five (42%) cannot whip up spaghetti carbonara and one in ten (11%) have never prepared roast meat. Even more shockingly, one in 20 fumble when it comes to cooking omelets or boiling eggs.

Unlike them, three in four (78%) women acknowledged their mothers could easily fix up any of the dishes mentioned. Additionally, one in ten (11%) cannot cook more than three meals without turning to a cooking recipe book or seeking assistance.

Why can't women cook?
Women's most cited reason (52%) for not cooking frequently was "having a partner who does most of the cooking." Other popular excuses for being bad cooks include "not having sufficient time" (36%) and "not wanting to clean up afterwards" (12%).

Asia Food Recipe's representative, Michelle Lim said, "This survey shows how a busy, modern lifestyle and lack of culinary know-how are affecting women's confidence in cooking. Everyone is increasingly pressured for time and women in particular, are finding it harder than ever to balance responsibilities as a parent, at work, and at home. Furthermore, traditional gender roles are being blurred as fathers help out in the kitchen while mothers bring home the bread and butter in addition to looking after their children."

Given the proliferation of cooking channels and reality cooking shows, one would expect American women to be better cooks than this. Perhaps this is the case of those wanting to watch others perform a task they are less apt at.

This online survey was conducted online within the United States between Mar 1 and 14, 2012 among 2,806 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

Conversion Hub, an online marketing science company that helps clients achieves the No.1 or No.2 position in their market. Conversion Hub typically delivers a return on investment (ROI) improvement in excess of 100% to our clients. Headquartered in Singapore, Conversion Hub combines a decade of digital experience in online sustainability and marketing expertise, serving brands and government institutions such as Packard Bell, Philips, Bayer, Microsoft, SingTel, National Heritage Board, Prime Minister Office, Public Service Commission, National University of Singapore and many others.

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