Fresh & Easy inviting consumers to swap ground beef bought from other retailers, says it has never used the ammonia-treated 'pink slime' filler in its ground beef

EL SEGUNDO, California , March 27, 2012 (press release) – Customers disturbed about the rampant use of pink slime are invited to swap ground beef bought from other retailers at Fresh & Easy’s “Pink Slime Swap Meat” this Wednesday, March 28th. Fresh & Easy never has, and never will, use the ammonia-treated filler known as “pink slime” in its ground beef.

“Fresh & Easy has never been about shortcuts or fillers – just high-quality fresh food that we produce ourselves, so we know it’s the best.”

Customers can bring fresh or frozen ground beef from another retailer to any Fresh & Easy and exchange it for a package of fresh&easy (80/20) ground beef* – no questions asked. In addition, Fresh & Easy is encouraging customers to take to Facebook and Twitter to share their experiences using the hashtag #SwapMeat.

“It’s understandable that people would lose confidence in food retailers because of the use of pink slime,” said Fresh & Easy CEO Tim Mason. “Fresh & Easy has never been about shortcuts or fillers – just high-quality fresh food that we produce ourselves, so we know it’s the best.”

As other retailers scramble to remove pink slime from their shelves – one USDA scientist claimed that 70% of all ground beef sold in stores contains pink slime – Fresh & Easy is reminding customers they can always get fresh quality products they can trust.

Fresh & Easy grinds all of its own meat, using only fresh, never frozen beef – it’s that simple. All of Fresh & Easy’s products are made with the highest quality ingredients, and contain no artificial colors or flavors, high fructose corn syrup or added trans fats.

For more information about Fresh & Easy, visit www.freshandeasy.com. Customers with questions about fresh&easy products or other ground beef products are invited to email Fresh & Easy’s CEO Tim Mason at tim@freshandeasy.com. Follow the company on Twitter at @freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.

*Equivalent to the amount being returned up to 2lbs. Limit one pack per person, while supplies last.

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