TCBY launches new line of pre-packaged frozen yogurt, to be sold at approximately 10,000 stores nationwide

Nevin Barich

SALT LAKE CITY , March 21, 2012 (press release) – TCBY, The Country's Best Yogurt and frozen yogurt pioneer, today announced a licensing partnership with Spring Creek Holdings for a new line of pre-packaged frozen yogurt, "TCBYGrocery", to be sold at approximately 10,000 stores nationwide including national brands like Wal-Mart and Super Target, and regional brands such as A&P, Stop N Shop, Food Lion and Giant.

Mrs. Fields Famous Brands, owner of both TCBY and Mrs. Fields Cookies, and one of America's most recognizable food-related brands, has a solid history of licensing agreements within the grocery market.

"This is a pivotal time for the TCBY brand," says Tim Casey, the company's President and Chief Executive Officer. "Consumers express the need for a variety of healthy indulgences when visiting their local grocery stores, and as the frozen yogurt category leader, increasing our footprint in grocery brings TCBY into the home. Having an established licensing partner in the food service industry such as Spring Creek Holdings, reaffirms our category leadership and benefits the brand and our franchise base."

According to IBIS World, movements in health and nutrition have ushered new products into the frozen desert marketplace as consumers have become increasingly aware of the links between sugar and fat consumption and heart disease. This has caused a shift toward healthier dessert alternatives like frozen yogurt. The frozen yogurt industry has been growing at an annual rate of 4.3 percent and is projected to remain stable as health-conscious consumers and new markets drive growth. Research recently conducted by Spring Creek Holdings uncovered that frozen yogurt shoppers are currently disappointed with the selection at many local retailers, and would like more variety in healthier frozen yogurt options.

"In more than 20 years in this category, developing the TCBY frozen yogurt product line for retail locations is the most exciting program I have ever been involved in," says Jerry Isaacson, President/CEO of Spring Creek Holdings, North American licensee of the TCBY brand. "TCBY holds a place as an iconic brand in our consumer consciousness and I'm thrilled we are partnering to bring delicious frozen yogurt to consumers who love the brand and introduce it to our next generation."

Barrington, Ill.-based Spring Creek Holdings will produce the following flavors under the TCBY label: Chocolate, Vanilla Bean, Mint Chocolate Chunk, Toffee Crunch, Cookie Dough, Cookies & Cream, Very Berry Strawberry and Mango Peach. The eight flavors will be released this month in pints and quarts of hard pack frozen yogurt, as well as a variety of novelties including frozen yogurt sandwiches and bars at select nationwide retailers including Wal-Mart, Super Target, Kroger, Publix, Giant and many more with additional exclusive innovations to follow later this year.

For more information, visit www.tcby.com.

About TCBY
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. With more than 600 locations both in the United States and internationally, TCBY - Best Tasting, Best For You™ - has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

About Spring Creek Holdings
Based in Barrington, IL, Spring Creek Holdings is a category leader in the frozen dessert segment. Since 1989, Spring Creek Holdings has played a key role in the expansion of frozen dessert sales channels across North America. Known for their ability to make great tasting products, Spring Creek Holdings is a trusted holder of frozen dessert licenses for many well known brands. To learn more about the TCBY grocery line please see www.TCBYGrocery.com.

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