Closure Systems to supply its Extra-Lok cap to GNC for new line of performance beverages
March 20, 2012
– Closure Systems International is pleased to announce that its Extra-Lok V 38mm OD cap has been selected for use on a new line of GNC Advanced Nutrition Beverages. GNC, one of the world's largest specialty retailers of nutritional products, has been helping people “Live Well” for more than 75 years by offering a variety of health and wellness supplements, ranging from vitamins to diet and sports nutrition products. With its licensee partner, Shadow Beverages LLC, GNC has now entered the ready-to-drink beverage category in new markets with an extensive range of Nutritional Waters, Sport Nutrition, and Protein Nutrition Beverages. The range meets the targeted needs of all levels of active consumers.
The GNC beverage line includes “XP” / Extreme Performance drinks, targeted towards intense performance athletes that push themselves above and beyond, and “Active” drinks, formulated to meet the hydration and metabolic needs of more mainstream active consumers. The GNC Nutritional Waters, Sport Nutrition, and Protein Nutrition Beverages are packaged in 20 oz. and 14oz PET bottles by Graham Packaging. The “XP” beverage lines have black labels and black closures, while the “Active” bottles have white labels and clear closures.
CSI’s versatile, light-weight Extra-Lok V 38mm OD cap was chosen over alternative closure options due to its premium look, consumer safety features, and optimal sealing and application performance. Equally important were the technical expertise and customer services CSI provided, according to Allen Warner, Director of Supply Chain for Shadow Beverages. "At each step, CSI provided unmatched technical service and on-time delivery. For us, the decision was easy,” said Warner. “CSI is the worldwide leader in beverage closures and exceeded our expectations by meeting extremely tight project timelines,” he added. “With CSI’s expert guidance, we enjoyed a smooth, trouble free bottling start-up.”
The new line of GNC beverages delivers everything active consumers have come to expect from the leader in healthy innovation – significantly superior nutrition. “Extending the GNC brand portfolio to include nutritionally enhanced ready-to-drink beverages makes perfect sense, and Shadow Beverages has done an excellent job developing just the right product and packaging,” said CSI Sales Manager, Sussy Goff. “CSI is thrilled to be a part of such an exciting launch.”
Distribution of the new line of GNC beverages, currently consisting of 14 SKU’s, has begun through various channels in the United States. To learn more go to www.drinkGNC.com.
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