NewPage launches its 40 lb. EcoPoint wet strength label paper; label offers up to 7% reduction in paper usage when compared to traditional 43 lb. bottle label papers

STEVENS POINT, Wisconsin , March 15, 2012 (press release) – NewPage Corporation today announced the introduction of 40 lb. (65 gsm) EcoPoint™, a new wet strength label paper offering environmental and performance advantages for the bottled water, juice and soft drink industries. EcoPoint 40 lb. offers a notable source reduction advantage to beverage producers, with up to a seven percent reduction in label paper usage when compared to traditional 43 lb. (70 gsm) bottle label papers, and is designed for optimal performance in continuous roll fed labeling operations as well as cut-and-stack labeling machines.

As a new lighter weight label paper, EcoPoint 40 lb offers label printers the ability to supply more labels per shipment to beverage bottling operations, effectively reducing both shipment frequency and storage of finished goods. Bottling line productivity also increases as more labels can be stocked in labeling equipment, resulting in longer continuous bottling runs with fewer changeovers.

“Global beverage brands are seeking new solutions to reduce label material consumption, without compromising on stringent quality and bottling performance standards,” said Ed Buehler, general manager for specialty papers. “EcoPoint 40 lb. is an ideal choice, combining the environmental advantages of source reduction with the day-to-day performance our customers trust from our EcoPoint family of label papers.”

EcoPoint is available with third-party chain-of-custody certifications to the Forest Stewardship Council® (FSC) (BV-COC-953662), the Sustainable Forestry Initiative® (SFI) and the Programme for the Endorsement of Forest Certification™ (PEFC) schemes.

EcoPoint 40 lb. joins the broader range of label papers from NewPage for beverage markets which includes DuraPoint™, ProPoint™ and LithoPoint™ product brands. In addition, NewPage manufactures specialty papers used in flexible packaging, technical and pressure-sensitive labeling applications.

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About NewPage

NewPage is the leading producer of printing and specialty papers in North America with $3.5 billion in net sales for the year ended December 31, 2011. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.

The company’s product portfolio is the broadest in North America and includes coated, specialty, supercalendered and uncoated papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail, as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners.

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