Nearly 60% of U.K. consumers say they are willing to spend more than £7 on a bottle of wine, but only 11% actually do so, research shows
March 15, 2012
– According to research, nearly 60% of U.K. consumers say they are willing to spend more than £7 on a bottle of wine, Harpers Wine & Spirits Magazine reported March 15.
According to the research, while 58% of shoppers are willing to trade up on wine, only 11% actually do so.
The data comes as winemakers in the region look to increase prices. For example, Pernod Ricard Deputy Managing Director Simon Thomas said that retailers could expect £2.74 more a bottle from premium wine on average.
The primary source of this article is Harpers Wine & Spirits Magazine, Crawley, England, on March 15, 2012.