Rexam provides its 12 oz. Sleek cans for Mor Sparkling Enhanced Water's new packaging design; redesign features new messaging, graphics

Kendall Sinclair

CHICAGO , March 15, 2012 (press release) – Drink mor and enjoy mor. That's the message behind the deliciously refreshing sparkling enhanced water that is now available in a new flavor and a redesigned package.

mor has expanded its lineup to include Peach Passionfruit, and introduced a new design on its Rexam 12 oz. SLEEK® cans. This sophisticated, lightly sparkling water is enhanced with a smart blend of herbs, electrolytes and vitamins that both quench and revitalize. Infused with all natural fruit flavors, it contains no sugar, sodium or caffeine and is just five calories per can.

"Our beverage is unique from many of the 'condition specific' drinks that saturate the market today and address just one need like energy, immunity or focus," said Matt Anderson, founder/CEO mor beverage. "mor is a multifunctional, multi-tasking beverage featuring an array of healthy ingredients that consumers can integrate into their lifestyle. Just as importantly, it delivers enhanced refreshment that can be enjoyed all day without the guilt associated with high calories, sugar and caffeine. This is what makes mor so much more than the rest."

mor recently upgraded its presence by enhancing the messaging and graphics on its can label. The company worked closely with Rexam to utilize its graphics expertise in launching the re-designed package.

The company chose Rexam SLEEK cans because they help the beverage stand out on retail shelves and are the most sustainable packaging choice in the world as aluminum cans are recycled at more than double the rate of most other beverage packages.

"We are pleased to continue our partnership with mor and help them redesign and expand their enhanced water brand," said Andre Balbi, president and CEO, Rexam Beverage Can Americas. "Our SLEEK can is the perfect packaging solution, enabling their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."

With expansions plans into California and Nevada in the works, mor is currently available throughout Colorado and online at morbeverage.com. The company has plans for continued national expansion throughout the year.


About mor

Lightly carbonated and naturally fruit flavored, mor is a deliciously refreshing, vitamin, electrolyte, herbal and mineral enhanced-low calorie sparkling water. mor offers a clear alternative to flavored and functional waters, energy drinks, regular and diet sodas. mor offers the consumer a sophisticated, refreshing beverage choice based on their desire for products with enhanced value but without the negatives associated with high calories, sugar and caffeine. Available in three delicious flavors: Pomegranate Lemon, Raspberry Strawberry and now Peach Passionfruit.

About Rexam

Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.

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