McDonald's moving away from discounting, coupons in U.K., instead focusing on everyday low prices, top executive says

Nevin Barich

LOS ANGELES , March 15, 2012 (Industry Intelligence) – The head of McDonald’s Corp.’s U.K. business said the company is moving away from discounting and coupons in the country, instead focusing on everyday low prices, Bloomberg reported March 14.

Jill McDonald said at the Retail Week Conference in London that over the past four years, McDonald’s has weaned itself off of the national buy-one-get-one-free kind of deals and instead concentrated on consistent affordable pricing.

McDonald said that the company, which has more than 1,200 U.K. stores, is outperforming the market as it focuses on value-for-money, adding that McDonald’s is adding 2,500 new U.K. staff in 2012 and is investing in restaurant environments, food quality and improving service.

The primary source of this article is Bloomberg, New York, New York, on March 14, 2012.

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